In the interest of keeping readers engaged, MIT’s Sloan Management Review undertook a project of massive proportions – moving all content to a uniform digital existence. I was brought in at the earliest stages of the project to work on the User Experience and Visual Design. I stayed engaged until the site was built. I handled all of the assets for the front end. That included creating a custom icon web font.
We asked questions, a lot of questions. What does it mean to be a magazine in the digital age? What format could we rely on to serve these articles? What content is still relevant? This approach led to much of our time being spent refining the reading experience and ultimately on a layout framework.
Two thousand twelve saw the “responsive” movement taking root at all levels of content. This project was focused on tablet reading, bridging the gap between the print version of the magazine, and the web presence. I had a blast designing our workflow for such a big project with so many viewport specs.